Examples of Mission, vision and values of a company - encyclopedia

Video: The Mission, Vision, and Values statements

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What is the mission of a company?
What is the vision of a company?
What are the values of a company?
Examples of mission, vision and values

It is often spoken of mission, vision and values in the context of corporate communications and corporate identity. These are three different concepts that summarize the philosophy of the company, useful for not only being able to transmit it to clients or associates and have a robust own image in the market, but also to guide actions and decisions for the future.

What is the mission of a company?

The mission of a company is its reason for being, its reason for operating in the face of a target audience and a specific market niche. Beyond being profitable and generating profits, every company aims to satisfy a need and has a method to do so that distinguishes it from others in its field.

This mission can be easily defined by trying to answer the following questions: What do we do? What is our business? What is our target audience and our geographical area of action? What distinguishes us from our competitors?

See also: Examples of Strategic Objectives

What is the vision of a company?

The viewInstead, it has to do with the future that is desired for the company, that is, with an achievable situation in time that inspires long-term goals. These must be realistic, concrete and serve as motivation for the business project.

Vision can be determined by trying to answer the following questions: What do we set out to achieve? Where will we be in the future? Who do I want to do what I do for? What are our future tasks?

What are the values of a company?

Finally, the values summarize the ethical principles that uphold the spirit of the company and provide it with a code of behavior and decision. Are the "Personality" of the company and they are constituted in its internal and external commandments with a view to its work.

To formulate business values, which should never be more than six or seven, you must answer the questions: How will we achieve our goals? What things will we and will not do along the way? What do we believe in as an organization? What lines will we not cross and what principles will we uphold?

Examples of mission, vision and values

Nestlé Spain

Mission: Contribute to people's nutrition, health and well-being, making available the highest quality products for any time of day and for all stages of life, and managing businesses in a way that creates value for the company at the same time than for society.

View: To be the company recognized as a leader in nutrition, health and well-being worldwide by its consumers, employees, clients, suppliers and all stakeholders related to the company's activity.

Values:

Focus on long-term business development without losing sight of the need to continually obtain solid results for our shareholders.
Creation of Shared Value as the fundamental way of doing business. To create long-term value for shareholders, we must create value for society.
Commitment to environmentally sustainable business practices that protect future generations.
Make a difference in everything we do through a passion to win and creating gaps from our competitors with discipline, speed, and error-free execution.
Understand what adds value to our consumers and focus on providing that value in everything we do.
Serve our consumers by continually challenging ourselves to achieve the highest levels of quality in our products and never jeopardizing food safety standards.
Continuous improvement towards excellence as a way of working, avoiding drastic and sudden changes.
More contextual than dogmatic view of the business, which implies that decisions are pragmatic and based on facts.
Respect and openness towards the diversity of cultures and traditions. Nestlé strives to integrate itself into the cultures and traditions of each country in which it operates, while maintaining its fidelity to the values and principles of the Company.

Sancor

Mission: Add value to milk for the benefit of associates.

View: To be leaders in the national dairy sector, with strong international projection, based on cooperative principles and through innovative products that contribute to the nutrition of consumers.

Values:

Teamwork
Permanent training
Flexibility and adaptation to change
Permanent innovation in processes and products
Commitment to quality and nutrition
Customer orientation in products and services
Environmental sustainability
Corporate social responsibility

National Chamber of Commerce of Mexico City

Mission: We have assumed the commitment and responsibility to represent, defend and promote the business activities of commerce, services and tourism in Mexico City, providing quality services that meet the expectations of the entrepreneurs that are part of the membership.

View: All of us who participate in the tasks of the Chamber have as a common goal, to achieve that the Chamber is consolidated as the institution of business representation with the greatest prestige and tradition in Mexico.

Values:

Commitment and responsibility to represent, defend and promote business activities.
Serving is a privilege.

Coca-cola Company Spain

Mission:

Refresh the world
Inspire moments of optimism and happiness
Create value and make a difference

View:

People: Being a good place to work, that people feel inspired to give the best of themselves every day.
Beverages: Offer a varied portfolio of quality products that anticipate and satisfy the wishes and needs of consumers.
Partners: Develop a network to create a common and lasting value.
Planet: Being a responsible citizen who makes a difference by helping to build and support sustainable communities.
Benefit: Maximize return for shareholders while keeping in mind the general responsibilities of the Company.
Productivity: Being an efficient and dynamic organization.

Values:

Leadership: striving to shape a better future.
Collaboration: enhance collective talent.
Integrity: be transparent.
Accountability: be responsible.
Passion: being committed to the heart and mind.
Diversity: having a wide range of brands and being as inclusive as them.
Quality: search for excellence.

Ruby ruby

Mission: Surpass ourselves. Create contemporary luxury embodied in the art of exclusivity. Design jewelry to experience unique sensations. Have teams of designers and master goldsmiths constantly studying to make exquisite collections of the art of jewelry. Help our team use its full potential to create jewelery with identity by exalting whoever wears it. Continue to produce high quality with the aim that our seal represents the highest of production standards in jewelry. The challenge is to constantly inspire ourselves and innovate to create unique collections. Inspire magic and energy through our creations.

View: We are an avant-garde company oriented at all times to:
Form a jewelry style based on the jewel-art concept. Achieve the recognition of the most demanding. To achieve that our team improves itself day by day, actively participating with ideas, suggestions and positive solutions. Achieve Iconic Pieces: Create a recognizable style with a strong personality. Put ourselves at the forefront of the contemporary jewelry fashion trend. We aspire for our jewelry to have an emotional bond with its owners, transmitting magic, passion and emotion.

Values:

Supporting itself on two fundamental pillars: seriousness and honesty, based on an authentic commitment to responsibility as an ethical standard in all our actions.