Content
A slogan is a slogan or title, generally used in advertising. The slogan is a phrase composed of one or more words that define a brand and that, in general, accompanies a logo (the identity of a brand).
The slogan brings meaning to the logo and helps establish the brand in the marketplace. The slogan not only represents the brand but also identifies the consumer (target audience) so that this, in turn, identifies with the product and the act of consumption occurs.
The English word "slogan" means "battle cry". In Spanish it is suggested to use the term slogan and its plural with accent: slogans.
Use of the slogan
A slogan can be used to identify:
- A mark
- A product
- A political, religious or advertising campaign
Slogan creation process
The person who comes up with the slogan is usually the creative or publicist who are usually based on market research and brand testing to identify the possible acceptance of the receiving public.
There is no fixed structure but it is recommended that it be short (between one and five words) and contain simple and easy to remember words. In addition, it is important that it transmits the imprint of the brand. The creators of the slogans They use mnemonic rules, that is, easy-to-remember rules such as rhymes or phrases characteristic of a certain society.
Characteristics of a slogan
- Many begin with an imperative verb, as a way to coax the reader into action. For example: "Pay less to travel" (Turismocity)
- It must be direct and not abstract, so that it is more easily understood by the consumer. For example: "The taste of the meeting" (Quilmes)
- Indicates a benefit that the action of the verb used in the slogan brings. For example: "You are saving well" (See)
- It can change over time, depending on the needs of your audience and changes in society. For example: McDonalds changed their traditional "I'm Lovin 'It" (I love it) to "Lovin'Beats Hatin" (which has no translation)
Examples of slogans
- Adidas: "Impossible is nothing" (nothing is impossible)
- Ala: "More than white, white Ala"
- Apple: "Think different" (think different)
- Arcor: "Magic moments"
- Avis: "We try harder"
- Avon: “The company for women”
- Bic: "He does not know how to fail"
- Bounty: “The Quicker Picker Upper” (They absorb more, faster and better)
- Café Maxwell House: “Good to the last drop”
- California Milk Processor Board: "Got Milk?" (Do you have milk?)
- Candy Crush: “the game version of pure cocaine” (The game version of cocaine)
- Canon “Delighting you always” (delighting you always)
- Chevrolet: "And the Cheyenne off?"
- Cosmopolitan: “sex quizzes. sex tips. sex facts ”(Surveys about sex, tips about sex, facts about sex)
- De Beers: "A diamond is forever"
- Dollar Shave Club: “Shave Time. Shave Money ”(Save time. Save money)
- Donelli: "The longest lasting socks"
- Duvalín: "I don't change Duvalín for anything"
- Gillette: "The best for the man"
- H-24: "Home is written with H, with H-24 without equal"
- Hellman's: "Make a Hellman's face"
- Herdez: "Made with love"
- HP: "Invent" (invent)
- Jarritos: "Oh they are good ..."
- Jetta Volkswagen: "Everyone has a Jetta, at least in their heads"
- Kodadk: “Share moments. Share life ”(Share moments. Share life)
- Kola Loka: "Hit of madness"
- Lexmark: "Passion for printing ideas"
- Linked in: "Connect with people for no reason at all"
- L’Oréal: "Because you are worth it"
- M&M: "Chocolate melts in your mouth, not in your hand"
- Mammoth: "For that ferocious appetite ... Mammoth"
- MasterCard: “There are things that money cannot buy. For everything else, there is MasterCard. "
- Mc Donald: "I love it"
- MW: “The Ultimate Driving Machine” (The car par excellence)
- Nescafé: "Wake up to life"
- Netflix: "I can't decide" (I can't decide)
- Nike: “Just do it” (just do it)
- Nokia: “Connecting people” (connecting people)
- Pepsi: "Live Now"
- Pinol: "Pinol, Pinol, aromatizes, cleans and disinfects"
- Sabritas: "You can't eat just one"
- Skype: “The whole world can talk for free” (everyone can talk for free ”
- Sony: “Make belive” (make believe)
- Subway: "Eat fresh" (eat fresh)
- Tecate: "For those who have insomnia"
- Tesco: “Every Little Helps” (Your grain of sand helps)
- Victoria’s Secret: “A body for every body”
- Vitacilina: "At home, in the workshop and in the office, have Vitacilina. Ah what good medicine!"
- Wikipedia: "The free encyclopedia" (the free encyclopedia)
